“A company is no democracy” and “Failure is not an option” these are some of the sappy slogans of our founder and all-mighty Bigboss. His rage attacks are famous and make everybody tremble. Even more than his temper Projectix and Projectina are concerned about how to keep him away from their customers. By applying his polished diplomatic skills, he converts existing customers to ex-customers with ease.

By the way, he also has a quirky love for cactuses and that’s why you see them in every corner of the “Hotair”offices.*

His strength is a feel for future trends and that he gives a sh*t on what others think about him. He is a man of action and hates all kind of administration which he considers a huge waste of time and money.

After spending more than 20 years in the corporate world and trying in vain to implement his innovative ideas he got into an existential crisis, asking himself, “why should I keep trying to convince these idiots and make money for them, when I could easily do it on my own and keep the money for myself”. That’s when he decided that it was time for a serious change. A day later he resigned from his corporate job and launched Hotair Ltd to make and sell hot air products. Like the newest cherry flower aircon for offices, which creates a feeling of working under cherry trees. A product which immediately became a best seller in Japan.

Bigboss developed “Hotair” from a solopreneur business to a profitable start-up company in just a view years and sees it already going public. Nonetheless, there are moments when his big plans and his fear of failure make him shiver and this is perhaps the reason why he plays the tough guy.

But his company and his people are dear to his heart and he is fighting like a lion to keep everything afloat and make it grow. He puts all his money into the company to develop it. His employees appreciate him for this gesture.


(*Nooo, that was just a joke. The real reason is that we wanted to place our brand in every picture.)